** Next Meeting **

*** Monday 6/18 at 9:00 PM ET on Franklin Live ***

We will be going over our presentation as a group. This was we can fine tune it before Wednesday!

We need to be on time b/c another group is using Franklin Live at 10:00 PM ET.

Website Revision 2

http://freud.franklin.edu/lane12/Peddlers.Rev2.swf

I've added some content to the website to discuss at the meeting today.

Left to do:
-Add images of bike
-Need Rodney's portion
-Any changes the team feels necessary.

Website Design

I've created a preliminary website. I'm still working on adding content, but I want to at least give everyone a feel for what I've got so far. This also serves as a promise that I AM working on it. Sorry I've been so quiet lately.

http://freud.franklin.edu/lane12/Peddlers.lzx.lzr=swf7.swf

Now that most of the foundation is down, I hope to add content from everyones' emails tomorrow (Saturday)

Marketing

Hi Team!

I wanted to post my portion to the blog as well~

Thank you for choosing Peddlers Inc. for your new bike needs. Peddlers bikes are located in major sporting goods stores. We also do monthly campaigns on QVC and the Home Shopping Network. On the 1st and 15th of every month QVC and the Home Shopping Network feature a thirty minute segment featuring several of our bikes especially the Bike & Go. We offer flex payment plans that includes shipping and handling. When you choose to pay for your bike using our installment plan, we'll include shipping and handling. Why wait to get your bike when you can buy now and pay later.

As a company we have been successful by providing the best in customer service. We have been rated #1 in quality and customer service by J.D. Power and Associates for two straight years. Our marketing mostly comes by word of mouth. Consumers are happy with our bikes especially the Bike & Go so they tell others about our bikes. Marketing also consists of:

• Advertising on college radio
• Print ads in newspapers
• Brochures placed in apartment complexes rental offices
• Student centers at college campuses
• Ads spreads in sporting good magazines.

I hope that's ok. We can add or delete stuff.

** Meeting Sunday 6/17 at 10:00 AM ET **

Hopefully we can all get together and work on our presentation. Maybe we could do a dry-run so we can see if we need to make any adjustments.

Target Market

Here is what I put together... I'm not sure if all of it should go on the website, or just some parts.

Intro Info
This bike was developed as an easy alternative to fuel-powered vehicles. The bike is lightweight and folds easily into a small package. Users of the bike can easily fold it and take it to their classroom, workplace or into their homes with almost no effort. Because of this easy portability and storage, bike owners do not have to worry about locking it up, or finding a place to lock it up. Especially in high-population and crime areas.

This bike could easily be used as a primary mode of transportation in high population metropolitan areas like Chicago, New York, San Francisco, Boston, Seattle, and Los Angeles.

Bicycle Target
Our target demographic for this bicycle is the 18-30 year old crowd. This demographic is made up of two distinct groups. (1) Young adults who have recently graduated from college and have entered the work place in entry-level positions. This group is the younger side of the Generation X. (2) Young adults who have just graduated from high school and are entering college. These adults need a low-cost and low-maintenance mode of transportation. Many of this group's members come from the older side of Generation Y.

Misc. Idea -- Possible Advertisement link
Do you have your own website or blog? We're interested in advertising on it!! Click here to email us about your website. If we feel that you website is a good place for us to advertise we can set your visitors up with free shipping when they buy our bike and and in for helping us out we'll pay you $5!

It's a pretty good deal all the way around!

Let me know what you guys think.

More Pics

I found some great pictures and descriptions of the green bike (bike 3) at the creators website.

Locust Bike

Wanted to add this, so I could keep up with the URL in case it becomes the bike we go with.