** Next Meeting **

*** Monday 6/18 at 9:00 PM ET on Franklin Live ***

We need to be on time b/c another group is using Franklin Live at 10:00 PM ET.

Wednesday, June 13, 2007

Target Market

Here is what I put together... I'm not sure if all of it should go on the website, or just some parts.

Intro Info
This bike was developed as an easy alternative to fuel-powered vehicles. The bike is lightweight and folds easily into a small package. Users of the bike can easily fold it and take it to their classroom, workplace or into their homes with almost no effort. Because of this easy portability and storage, bike owners do not have to worry about locking it up, or finding a place to lock it up. Especially in high-population and crime areas.

This bike could easily be used as a primary mode of transportation in high population metropolitan areas like Chicago, New York, San Francisco, Boston, Seattle, and Los Angeles.

Bicycle Target
Our target demographic for this bicycle is the 18-30 year old crowd. This demographic is made up of two distinct groups. (1) Young adults who have recently graduated from college and have entered the work place in entry-level positions. This group is the younger side of the Generation X. (2) Young adults who have just graduated from high school and are entering college. These adults need a low-cost and low-maintenance mode of transportation. Many of this group's members come from the older side of Generation Y.

Misc. Idea -- Possible Advertisement link
Do you have your own website or blog? We're interested in advertising on it!! Click here to email us about your website. If we feel that you website is a good place for us to advertise we can set your visitors up with free shipping when they buy our bike and and in for helping us out we'll pay you $5!

It's a pretty good deal all the way around!

Let me know what you guys think.

1 comment:

Anonymous said...

Mike I love it!!!!! It sounds good to me:)